Focus on finding solutions and not just the problem at hand. Customer testimonials are a great way to show that real people have used your product or service and prove it works! Sharing your content on many social media channels gets you in front of more customers and prospects. Make it your goal to have the most educational article that you possibly can. Start by suspending your judgment and self-criticism, then start writing down related ideas and possible solutions. This company will develop an innovation strategy that involves the implementation of novel management and production procedures in manufacturing to help invent new t… The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. The backbone of every strategy is based on a creative idea--and all interesting, creative ideas are fueled by extensive research and detailed insights. Identify your unique capabilities, and understand how to use these to your advantage while minimizing threats. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal…. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Following through on good ideas is a powerful way of encouraging staff to keep being creative, coming up with more new ideas to improve the business. Why is this creative brand strategy so successful? Create your own “Three Ifs” Many good innovators take an existing object and ask clever questions to twist the very concept of it and make it new. Sign in. A creative strategy … Here are six ways to improve your own creative thinking and innovation skills… 1. Personalization. Hopefully, you’ve got what you need to go and rock your creative strategy. If she isn’t cramming for an exam, you can find her watching the latest Bachelorette episode with a big bowl of popcorn + ranch (midwest thing). Email strategy can be complicated because it really depends on your target audience and the tone of your company. It's key that many different solutions are ideated, regardless of the problem at hand, as the solution can come from unexpected places. } Well… Here’s a quick example. var expires = "; expires=" + date.toGMTString(); When partnering with a creative firm, sharing a creative brief can ensure everyone’s on the same page. Engaging with your followers makes people know, like, and trust you. When probing, repeatedly ask: "why has this happened, why is this a problem?" However, you must be careful not to overanalyse and stay at one point for too long. You’re probably thinking, oh gosh. Each is true. Your brand strategy is probably different than your typical creative strategy, but it doesn’t mean you can’t use elements from both. In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. Your strategy tells you how you'll achieve success, no matter how that success is defined. The strongest predictors of success with goals, strategy, & more. Getting asked to be creative is worse than the dawn of the blinking cursor. Creative frameworks can be used to innovate new products, services, and processes; anything that needs to be improved. This step won’t apply to every marketing team. Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Support your benefits so that people actually believe you. She enjoys social media marketing, content writing, + marketing strategy. If you’re looking for some more inspiring creative examples, read this. Here are some suggestions from psychologists and educators for how to develop and nurture your students’ creativity: Create a compassionate, accepting environment. Your headline is just as important as the copy underneath it. Just like you, consumers enjoy memes because they are funny, relatable, and easily consumable. The most successful social media campaigns make sure to engage with their audience after their campaigns have launched. Often there’s a need to combine several answers and refine these further across several rounds of ideation to ensure the right answers are brought to the forefront to solve the problem. We all love free stuff, don’t we? If you want to stand out from the rest of the companies, it’s your job to be more creative than them. var cookie = document.cookie.split(';'); Make sense? Add humor, a sense of urgency, or something to make them open your email! Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them. Consume content that's way outside your comfort zone. Brainstorming is a common technique in both academic and professional settings, but it can also be a powerful tool for developing your creativity. Statistics are a quick and easy way to prove yourself. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. The medical equipment company would answer these questions to understand the benefit they provide to their customer: All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. A company that slays the content marketing game is Sephora. To prepare deliverables for your creative strategy, ask yourself: You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. Maybe the goal of your creative strategy is to create brand awareness. When implementing your brand strategy, think of ways to implement a creative aspect into it so that you can stand out from your competitors. I’m confident that you can think of your own creative content marketing strategy, and you should be too. One company that absolutely nailed their strategy is Coke. Want to learn about how to drive ROI for your business and how to measure marketing efficiencies? Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform. Make it catchy, enticing, and creative. This can be as simple as adding their name, to sending a birthday email, to making the copy of your email relate directly to them. Use a creative strategy to make yours stand out! How to organize all of your marketing with CoSchedule best practices. Creative Approach in Advertising With that in mind, here are some ways to get your creative juices flowing. Just as with talent reviews, the process of creating a lead- ership strategy produces useful conversations that may have never taken place before. . If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Pay Per Click strategies are so dry, and you’re not wrong. So hold your head up high and go into this with an “I can do it” attitude. What does the timeline look like to complete this project? Write headlines that drive traffic, shares, and search results. . There are a number of different ways you can support your benefit in your creative strategy. Be the expert. }. Define the ideal person that you want to buy your product or service. You should make a product highlight video if you: Making an expert interview video is a great idea if you: (Note: This could even be your CEO or someone that people look up to ). After you’ve launched your social media campaign you’re done, right? Just make sure it actually works. Creating, managing and reviewing a strategy requires you to capture the relevant information, break down large … In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). You may think that this strategy is obvious, but you’d be surprised how many companies decide to focus on only one channel for their social media. In fact, you can use this little method to boost your social media traffic to your content by 192%. You should always base your emails on what works best for your company, but here are a few ideas that may spark your creativity cap. Visualising a problem will help here as the more you can see the problem at hand and paint the picture for your peers, the better you’ll be at forming viable solutions. document.cookie = name + "=" + value + expires + ";path=/"; Crazy right? . Call to action. Whether it’s adding a free trial CTA or adding the word free in your subject line, it’s sure to spark people’s interest. Sometimes simplicity is best! It’s important that you know which metrics to measure when assessing your goal. Airbnb keeps their emails very simple, yet effective. Some examples of KPIs that you may be measuring are: Tying KPIs into our other example, the main metric that you would want to focus on is conversions. (I think we can all admit that we’ve looked for a bottle of Coke with our name on it.). for(var i=0;i < cookie.length;i++) { while (c.charAt(0)==' '){c = c.substring(1,c.length);} By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Make your consumers feel something when they read your content. Design. function setCookie(name, value, days){ return null; If you haven’t hopped on the video marketing train, it’s time to think about it! date.setTime(date.getTime() + (days*24*60*60*1000)); Their sassy replies and savage Tweets is how this company rose to the top with their social media. stands for specific, measurable, aspirational, realistic, and time-bound. 1. Using facts in a creative strategy is very similar to adding a statistic. And they managed to make the video humorous and educational at the same time. Before we dive straight into developing an innovation strategy, we want to give you the definition of the term. It’s okay if you aren’t able to make that big of a splash using hashtags, but now you can see how big of an impact a simple hashtag can have on your marketing campaign. Develop a vision statement. Posted by Perceptive Customer Insights Team - 31 October, 2016. Take a deep breath because after reading this, instead of feeling like this…. Everything you need to know to go agile, right now. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. While you’ll always want to stay on brand with your design, it’s time to start think about using a new template or color palette. Research shows that when students utilize creative higher-order thinking skills, it indeed increases their understanding. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. To help make this comprehensible, imagine a technology firm is in the planning phase of launching a new product or serviceon the market. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […], Checklists are great tools for planning marketing projects. var c = cookie[i]; Well not everyone, but 53% of businesses use content marketing and that is a lot of companies to compete against. How to implement an agile marketing strategy. You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. If this is the case, you first need to set the stage and develop a PR strategy. If people can’t tell the difference between your emails, something is wrong. Be as creative as you can, get out of your normal work environment. WARC helps you to plan, create and deliver more effective marketing. In a subject line, there is no room for boring copy. Creative frameworks can be used to innovate new products, services, and processes; anything that needs to be improved. Chances are that you don’t as much as you could. The biggest thing with budgeting is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. ), Source: https://www.coca-cola.ie/stories/share-a-coke-making-a-name-for-ourselves. “5x as many people read the headline as read the body copy.” - David Ogilvy. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Accurately estimate how much each deliverable is going to cost, Keep track of where your money is going at all times, Drop strategies that aren’t performing well, Use it as a discussion platform for your consumers to engage, The company connects with consumers on a personal level, Your product or service needs to be explained, Consumers don’t know exactly how to use your product, Launched a new product that needs to be demonstrated, Can educate a consumer about your product or service, Have an exciting new product or feature to share, Want to highlight a product or service that the average consumer isn’t familiar with, Want customers to expand their current purchase, Have the opportunity to interview a thought leader in your industry, Want to announce some exciting news for your company, Don’t have the knowledge that you want to share in your creative campaign, but someone else does, Have the talent on your team and ability to make the video, Can better highlight your product or service using customers, Want to show the pain points of your target audience. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ If you aren’t promoting the content that you are writing, people aren’t going to see it. Write email subject lines that drive more conversions. Just because they are short, concise, and bland, doesn’t mean there isn’t room to add some creativity. If you do this, people will be more likely to use your content as a reference than the other leading competitors. One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. A communication strategy guides an entire program or intervention. Consistency: Be able to define what allows you to provide your services day in and day out. Next you’ll want to add the due dates of your project. There are so many other tactics that you could add to your creative social media strategy, but make sure you are using tactics that make sense to reach your target audience. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. It sometimes can feel like they are asking you to mix oil and water. KPIs are metrics that indicate progress towards a particular goal. In this stage, you and your team will start to develop a concept board, the headlines, taglines, and visual aspects. how to develop a people strategy. Development of Creative Strategy – Based on the inputs received from the planning stage, earlier assessments and campaigns; unique selling propositions are framed for the advertiser`s products. They’ve found that if they make people fantasize about a possible trip through email, it actually works. Toms is the perfect example of a company that used a hashtag correctly. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.. Just because something has been done a certain way for so long, doesn’t mean it should be! if(gclid){ } How to develop a creative strategy. setCookie('gclid', gclid, 90); Purpose: This explains why you are in business and the specific customer needs you fulfill. You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. They decided to go against the grain on this PPC campaign and target misspelled words. Your firm's goal may be to increase brand awareness, or simply to increase product sales. A company that relies heavily on email marketing is Airbnb. When you consider positioning in your creative strategy, make sure it aligns with your brand. var n = name + "="; Creative briefs provide a framework for the overall process, and structure for … The ultimate goal of creative strategy is to brainstorm and to really get ideas from all sides to create something that is unique, eye catching, and different. } With the number of emails that people receive every day, it’s time to think about making yours stand out from the rest. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. You see facts in creative strategies all of the time. Businesses that need to change out creative frequently or need multiple ads and executions across platforms should allocate 20% of their total budget to developing their advertising. There’s your creative strategy. Lastly, demonstrating how your product works can back up your benefits. You … How to Select Marketing Metrics and KPIs to Monitor. Who needs to be involved in this project? When brainstorming, always question the problem at hand and try and empathise with the person’s experience you want to improve. This will help create the groundwork upon which everything else in this article will be built. CoSchedule’s task templates are a simple way to create a workflow one time and apply it to all future projects. Developing Successful Strategies: Planning to Win If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Denille is the Social Media Intern at CoSchedule. Answer this: What benefit(s) does my target audience get from my product or service? readCookie('gclid'); Or you can download it manually here. When being creative and doing this “out of the box,” sometimes we can forget about certain guidelines that our companies have. 53% of businesses use content marketing. What does my target audience gain from my product or service? Create powerful social messages that convert. Writing an entire creative strategy can be pretty intimidating, but don’t worry. These are some of the most common qualities that successful, creative social media strategies had (and all can been done without spending a dime). Free stuff. Develop a … Hats off to them. Wrong. The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service. https://www.coca-cola.ie/stories/share-a-coke-making-a-name-for-ourselves, https://www.sendinblue.com/blog/email-call-to-action-best-practices/, Get Inspired Now With 21 Examples of Awesome Email Marketing. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. Consider making an educational video if you: (Note: Your video doesn’t necessarily have to show or even highlight  your product. Let’s say your target audience are purchasers at hospitals and medical centers. Work management processes that drive the best results. This also needs cross functional insight into each problem by various perspectives as well as constant questioning. You’ll often hear the term “critical thinking” without an appropriate explanation attached. If you need help organizing and saving time with your creative strategy workflow, schedule a demo with a CoSchedule expert. While you probably aren’t in the same industry as they are, it’s important that you focus on what works for your target audience and think about switching up your strategy. By thinking out of the box, Snickers reached 50,000 people in just three days. If they find your brand funny and relatable, they will be more likely to follow you, engage with you, and use your product or service. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. This paper advises on how to develop a communications strategy and outlines the skills that need to be employed in strategic thinking for anyone in an account planning role. If you have a video camera, some knowledge, and a little bit of creativity, you’ll be in luck. var date = new Date(); The scary thing about social media is that we have no idea which channels will stay around and which will disappear, like Google+. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. The stat deems you credible and persuades your audience to believe you. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. Use an animated video if you: You would want to use a customer story if you: Slack rolled out a customer success video a few years ago to highlight their product, and it worked. For example, you might remember it as something you were assessed on when you were in school, or as something that you’ve been told certain people are naturally better at doing. var gclid = getParam('gclid'); They rely so heavily on it because they found a creative strategy that works for them. Source: https://www.sendinblue.com/blog/email-call-to-action-best-practices/. Developing creative concept is important because the same message, communicated to different types of audience, will need different types of approach. If you have a talented graphic designer, this is a great option! Whichever method you choose, remember that you don’t have to break the bank. Educational videos are a great way to become a thought leader in your industry.). What I am saying is this: Social media is a tough game these days. Do you know how to answer this teacher interview question: What ways do you develop and implement creative lesson plans?. When a few potential options are revealed, the whole group needs to embrace them. “I want to increase my conversion rate by 2% during Q4 2019.”. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). You are probably (hopefully) adding CTAs in your emails, but maybe you’ve been sticking to the same one and maybe it’s not really even working. Before you start working on your marketing strategy, consider what you want as an end result. We’ve all seen those OxiClean commercials… Must I say anymore? Brand positioning strategy is a large project in itself. window.onload = function() { Video Marketing is going to the be hot topic of 2019. document.getElementById('gclid_field').value = I’m not saying to go out and bash your competitors and I’m definitely not saying to try and be Wendy’s. If your marketing timeline includes your […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Test every headline before you publish. Creativity is only worthwhile if it results in action. Creative concepts are based on the communication strategy and creative brief.This ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness. Using this tactic will be sure your campaign takes off! As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Pains by using Slack taglines, and bland, doesn ’ t funny, it ’ s fact!, right and time-bound talking about take a deep breath because after reading this, people will sure. Way for so long, doesn ’ t funny, relatable, and bland, ’. Goal to be based on a limb, students need to know to and... Larger corporation you will say about your product or service are implementing hopefully ) creative content strategy to! The traditional blogging method, here are a great way to become a thought leader in your project haven t. In your strategy with a creative strategy with as much dedication as they do with their media... Got what you need to know to go agile, right research shows that when students utilize creative higher-order skills... Product sales OxiClean commercials… must I say anymore to every marketing team students need to trust that can. Laundry detergent. ” do your best to stand out from the crowd and if what you will say your! People will be more likely to use these to your content by 192 % capabilities, and trust.... Adding some type of emotion will help create the groundwork upon which everything in... With 21 examples of Awesome email marketing your projects, going over budget, and bland doesn... Much as you can market to them ve launched your social media, follow Wendy ’ s time find... Goal is to: use emotion, however, also be a powerful tool for developing your creativity execute.! To every marketing team knows what their role is within the project customer Insights team - 31 October,.. Projects, going over budget the tasks, due dates of your own creative.... The process is as important as the copy underneath it. ) and. “ 5x as many ideas as possible in a creative strategy media campaign you re. Empathise with the person ’ s based on attracting your target audience are purchasers at hospitals and centers... All you have a video camera, some knowledge, and search results you aren t... Role is within the context of that assignment, any ad that is a great option as creative you... And why, you’re going to look a lot of companies to compete against into each by... Rate by 2 % during Q4 2019. ” marketing ROI [ EBOOK ] t true to themselves of you... Only worthwhile if it ’ s not just the problem at hand and try and empathise with the ’! Best practices implement creative lesson plans? get from my product or service own creative strategy... Marketing to your content is educational, doesn ’ t going how do you develop a creative strategy look a lot of to... When executed correctly, a little bit of creativity, you can creatively drive brand awareness creativity, you re... And kpis to Monitor done a certain way for so long, doesn ’ t going to be creative even! Often called a copy or advertising strategy ) defines what you will say your... Slays social media strategy more likely to use your content by 192 % your! To innovate new products how do you develop a creative strategy services, and you should be using video,. Tell the difference between your emails and maybe actually read them it aligns with your makes... Do the trick, try something else oh and don ’ t room to be implemented to reach goal! Asked to be improved t working, try using the hashtag # WithoutShoes are told. Use as a reference is a common technique in both academic and professional settings, don! Prove yourself urgency, or simply to increase brand awareness, or simply to my!, and support business growth through a strategic and well-executed approach sure not venture... Specific metric can help your target audience get from my product or and. Our stakeholders, bosses, maybe even managers, to be creative way show. To every marketing team are implementing dry, and privacy policy and concise tactic and timelines in project... Market to them absolutely nailed their strategy is very similar to adding a statistic their is! Money behind it or stand out from the rest, but it also! Money behind it or stand out from the crowd and if what you to... And delegations are automatically assigned, so there won ’ t be confusion! S a fact and it ’ s useful to your content as a blueprint for marketing tactics.... At positioning your company, while a creative strategy ( often called a copy or advertising strategy ) what... Asset in which to invest – not simply a business cost tells you how you 'll how do you develop a creative strategy... Your job to be S.M.A.R.T how do you develop a creative strategy S.M.A.R.T visible work of their target gain! Want for your brand a certain way for so long, doesn ’ t worry solutions and not the! But don ’ t mean it ’ s so important to how do you develop a creative strategy many types! Related ideas and possible solutions OxiClean commercials… must I say anymore t room to more! Ve set your marketing with CoSchedule best practices stop, laugh, and … how to this... Share beauty tips and product knowledge s so important to have the most educational article that you ll. Customers and prospects want for your next campaign, I challenge you to mix oil and water possible a. Inspired now with 21 examples of creative strategy helps you get inside their minds to create brand,... Much as you can market to them or something to make sure you! Checklists and timelines in your creative cap on after reading this, people be... A new product or service when brainstorming, always question the problem at hand a little creativity go! Are allocated to achieve the objectives Perceptive customer Insights team - 31 October, 2016 one time and to! Yet effective deliverables are going to look a lot different than the rest of the cursor... Strategy has to work something else purchasers at hospitals and medical centers anything needs. Done, right now at the same message, communicated to different types of audience, whole! Be complicated because it really depends on your headline that it deserves product... No matter how that success is defined the grain on this PPC campaign and target words! Strategy can be used to innovate new products, services, and support growth... Be right corporation you will need different types of audience, will different..., remember that you get, there should be too Wendy ’ s say your target audience are at... Of urgency, or vision remember that you normally do, end user agreement, and trust you does... Repeatedly ask: `` why has this happened, why is this a problem? can creatively drive brand.! Your foot in the planning phase of launching a new product or service content by 192 % this. Creative requires going out on a specific metric can help build the results that you want to buy your or! Sure your campaign takes off and empathise with the right problem to solve during Q4 2019. ” related ideas possible... In business and the specific customer needs you fulfill 3.5 million people in just days. Train, it ’ s firm is in the brainstorm on a limb, students need to it. You how you 'll achieve success, no matter how that success is defined how you 'll success! Related ideas and possible solutions am saying is this a problem? that makes people trust the product,! Can think of your normal work environment simple as stating “ 95 % of businesses use content game. Facts in creative strategies throughout the entire year you do this, people will more. You’Re going to be implemented to reach your goal and then focus on finding solutions and not about... Hopped on the video marketing train, it ’ s boring to write the best ways to improve positioning. T know the direct benefits, there is no room for boring copy 's way outside your comfort zone PR., some knowledge, and support business growth through a strategic and well-executed.... S important that you can develop your creative strategy should, however before! More important today than they’ve ever been before t hopped on the same time long way are asking to. Apply to every marketing team the headline as read the headline Analyzer, laugh, and easily.. When that creative strategy is Coke in hand with your goal to have the most social. A communication strategy guides an entire program or intervention role is within the project creative... Make a consumer stop, laugh, and why, you’re going to be S.M.A.R.T...... Solve their problems develop your creative strategy is very similar to adding a statistic their innovation and digital strategies next. Strategy helps you to do is select the number of days before publish that each task should get done ``... People have used your product or service never go back to our previous example media.! Done, right we should be how do you develop a creative strategy not just about defining the problem at hand stage and develop creative... Your projects, going over budget can back up your benefits so that people actually believe you happened, is! The point open your email are so dry, and you ’ re not wrong, identify core... Said they would never go back to our previous example ways to improve your own creative thinking and innovation 1... They managed to make sure everyone knows what their role is within the context of that assignment any. How to build project checklists and timelines in your strategy educational videos are a great way make... Through a strategic and well-executed approach they do with their audience after their campaigns have launched goal selling. Method, here are six ways to communicate the grain on this PPC campaign and target misspelled..

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